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September 26, 2007

8x8 to be Promoted as VoIP Provider for Former SunRocket Customers

By Susan J. Campbell, TMCnet Contributing Editor


Packet8 residential, business and video Voice over Internet Protocol (VoIP) phone services provider, 8x8 (News - Alert), Inc., has announced the signing of an agreement with a service provider that will soon exit the VoIP market. The agreement calls for the exclusive recommendation of Packet8 as the replacement VoIP service for its soon-to-be-orphaned subscribers.


Under the terms of the agreement, Packet8 will be the only brand presented and promoted to the roughly 12,000 subscribers who will be without VoIP phone service once the company winds down its VoIP operations over the next three months.

In return, 8x8 will offer these subscribers a specially priced Packet8 monthly service plans along with a free month of service, free activation, free shipping and a free Uniden 165P 5.8 GHz cordless phone to transition to the company’s VoIP phone service.

"We look forward to welcoming these VoIP consumers to the Packet8 family of subscribers," said 8x8 Vice President of Sales & Marketing Huw Rees (News - Alert), in a Wednesday statement.

"8x8 has been providing VoIP services since 2002 and, unlike many competitors, has established a strong business model providing subscribers with solid assurance that our service will be operational for the long term and that our reputation for quality and reliability will be maintained."

SunRocket (News - Alert), the second largest independent VoIP provider, announced just over two months ago that it was shutting down its service and referring its more than 200,000 subscribers to Packet8. Now the #2 standalone voice and video service provider, 8x8 was recently awarded its 69th U.S. patent for proprietary VoIP technology employed in the Packet8 service.

Beyond its residential voice service, 8x8 also provides more than 8,000 U.S. based small businesses with Packet8 Virtual Office hosted iPBX complete business phone solution.

8x8 offers Internet-based telephony solutions for individual residential and business users as well as small to medium sized business organizations. In addition to regular Packet8 VoIP service plans, the company also offers Packet8 Tango Video Terminal Adapter and DV 326 Videophone along with accompanying monthly service plans.

Packet8 Virtual Office is 8x8’s VoIP phone system for small to medium sized businesses. This hosted PBX solution is comprised of powerful business class features. The company also offers the Packet8 Complete Contact Center as a hosted multimedia call center distribution and management platform that works with any broadband Internet service.

8x8 is in a unique position in that its agreement provides for great promotion of its service to SunRocket subscribers. While the company has made it very attractive to customers to make the switch, the true test will be in those first conversions and the success of the transition and the quality of the service.

As long as 8x8 can provide equal to or better than the service the customer base is accustomed, this agreement will deliver great success for the 8x8 and the SunRocket customer base.

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Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

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