On Message Ventures has joined the BroadSoft ( News - Alert) QuickStart Affiliates program that assists Voice over Internet Protocol  service providers around the globe in the simplification and streamlining of their go-to-market strategies and service deployments.
The membership will enable BroadSoft customers to access screened partners who are familiar with the BroadWorks VoIP applications platform and the telecom and IP communications industry. According to On Message Ventures ( News - Alert), QuickStart Affiliates offer customized assistance to service providers in multiple disciplines, including channel development, technical services, marketing and training.
Leigh Fatzinger ( News - Alert), principal of On Message Ventures said that the QuickStart Affiliates program is a natural fit for their strategy to help telecom service providers accelerate the adoption of next-generation VoIP services.
Fatzinger observed that although enterprises and consumers have shown they are willing to adopt next-generation VoIP services, they continue to be confused by the complexity and breadth of offerings in the market. He added that their job is to help service providers grow revenues by simplifying the VoIP offer and value proposition.
Partners must be knowledgeable about BroadSoft products, services and the telecom industry, and have a successful track record of completing projects to be selected as a QuickStart Affiliate.
“Our service provider customers deserve every advantage available as they plan, deploy and launch their VoIP services on BroadWorks,” said Scott Wharton, vice president of Marketing for BroadSoft in a statement.
“We are pleased to welcome On Message Ventures into the program, and look forward to its contributions to our service providers’ go-to-market strategies,” he added.
On Message Ventures helps service providers, equipment manufacturers and other firms grow revenue and build awareness through compelling, results-driven campaigns and programs, delivered across multiple platforms.
BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services.
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page. Voice over IP (VoIP) | X | | A real-time communications system that converts voice into digital packets containing media and signaling data that travel over networks using Internet Protocol....more |
Internet Protocol (IP) | X | | IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
in packets over the Internet. I...more |
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