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      Consumers Increasingly Demand Control Over ServicesMatt Clark is a Principal with Deloitte (News - Alert) Financial Advisory Services and serves as the Mid-America Practice Leader for Technology, Media & Telecommunications Valuation. Clark performs financial consulting assignments related to mergers and acquisitions, corporate decision analysis, valuation of businesses and securities for a variety of purposes, and dispute resolution.
Clark is moderating a panel at the upcoming ITEXPO (News - Alert) in Miami Beach. I asked him about some of the trends that are at work shaping the future of the IP
 communications business.RT: What trends are you noticing in the communications market?
MC: Our 2008 Media Democracy survey indicates that rapidly increasing numbers of consumers consider their mobile phones to be entertainment devices, with surprisingly high percentages viewing video and accessing the Web “on the go.” Demand for these and other applications will only increase consumers’ expectations to be in control of the decision-making when it comes to the services they want and the delivery of those services to the device(s) they desire. I think consumers are for the first time seeing this is not only possible but, rather, how it will be going forward.
RT: What technologies have altered the market the most?
MC: I really see it more as a combination of a lot of technologies than it is any individual technology or technologies. We continue to hear about individual consumer choice: “what I want, when I want it, where I want it.” And that demand is only going to grow. There are so many technologies that are making this a reality for consumers. But no one company has a corner on the market. The smart companies are the ones that will view their individual technology as “an” enabler instead of “the” enabler. Given the speed with which technology changes coupled with ever changing consumer demand, I just don’t see any single company truly coming up with a solution that answers every question.
MC: I think they (and many others) have already proven themselves as disruptors of the status quo and I don’t see that changing. More than anything else, in their own individual ways, I think they have made traditional telecom companies realize that consumers will no longer accept a “take it or leave it” proposition. No one will “own” the customer in the future.
Rich Tehrani is President and Group Editor in Chief at TMC (News - Alert). In addition he is the Chairman of the world’s best attended IP Communications event, Internet Telephony Conference & EXPO.
Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!
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