BroadSoft Inc., a provider of VoIP application software for the telecommunications industry, has announced its intent to purchase the privately-held, Cupertino, California-based Packet Island, a provider of SaaS (News - Alert)-based quality of service (QoS) assessment and monitoring tools for VoIP and video networks and services.

 

With this acquisition, BroadSoft (News - Alert) expects to be able to address the critical need in the market of ensuring QoS and quality of experience (QoE), for real-time communications. With BroadSoft’s expanded solutions portfolio, the company will gain the ability to offer enhanced QoS assessment and monitoring capabilities of their communication services.

"As the recognized worldwide leader of VoIP applications, BroadSoft is committed to helping our global customer base rapidly deploy IP communications services,” said Michael Tessler, president and CEO of BroadSoft, in a statement.

In offering these solutions, BroadSoft will enable service providers to rapidly and cost-effectively deploy VoIP and video services that also deliver guaranteed end-to-end carrier-grade service delivery.

“Packet Island (News - Alert) offers a complementary technology that further enables the migration of voice and video to IP by ensuring the highest QoE. This merger will broaden BroadSoft's range of cloud-based communications offerings, provide revenue growth opportunities and create long-term value for our service provider customers," add Tessler.  

With Packet Island’s lifecycle management solutions, customers will be able to access networks before deploying VoIP and video services; verify the deployments to establish a baseline; continuously monitor and re-assess the service quality on a periodic basis; and provide troubleshooting tools to pinpoint problems in both the LAN and WAN. Add Deep Packet Inspection (CPI) technology and service providers can dramatically reduce support costs and reduce customer churn.

 

"Cloud services are now evolving from data only to a converged media environment. With this merger, BroadSoft is well positioned to be the dominant communications infrastructure provider in this new cloud marketplace," said Praveen Kumar, founder and CEO of Packet Island. "We believe that the Packet Island solutions can offer significant benefits to BroadSoft's installed base of more than 450 service provider customers. We look forward to joining the BroadSoft team and to contributing to the company's ongoing growth and success."

 

Once the acquisition is complete, BroadSoft anticipates that all Packet Island employees will be retained and Packet Island founder and CEO Praveen Kumar will become BroadSoft's PacketSmart Chief Technologist.

BroadSoft gained attention in July when it announced with Ensim the availability of a new unified communications (UC) solution based on Ensim (News - Alert) Unify, a provisioning platform for automating the creation, activation and configuration of hosted IP, SaaS and application services.

In June, CounterPath (News - Alert) Corp., a provider of desktop and mobile VoIP software products and solutions, announced that the Bria for BroadWorks softphone is now interoperable with BroadSoft’s BroadWorks VoIP application platform.  

As this industry continues to grow and change, acquisitions such as BroadSoft’s intent to purchase Packet Island will only help to strengthen the company’s offerings and better position BroadSoft to embrace the volatility of the market.