Ankeena Networks, a provider of new media infrastructure solutions, is reportedly partnering with Juniper Networks, a provider of high-performance network solutions, to help service providers enhance their networks for better delivery of online media.

Ankeena will make use of Juniper’s JUNOS software and partner development program to help service providers enhance their network infrastructure, reduce delivery costs and expand revenue opportunities by engaging themselves with new and larger audiences through emerging initiatives, such as “TV Everywhere.”

JUNOS is a reliable, high-performance network operating system for routing, switching, and security. When deployed on a network, JUNOS will help improve reliability, performance, and security of existing applications. It automates network operations on a streamlined system, allowing more time to focus on deploying new applications and services. It is also helpful in creating a consistent, reliable, stable system for developers and operators with its ability to be scalable both up and down.

Recent research shows that use of media applications is on the rise and Internet traffic is continuing to grow and video will account for more than half of all Internet traffic by 2012. It is also expected that online viewing will generate greater per-viewer advertising revenues than ads viewed on TV, enabling service providers to better monetize their networks. Providers can capitalize on this by extending their business models to accommodate this emerging trend.

Meanwhile, online video consumers expect the same high-quality viewing experience that they receive with TV, movies and on-demand DVR systems.

Ankeena and Juniper have stated that their new partnership will try to create TV-like online viewing experience and also reduce overall infrastructure costs by efficiently caching content at the network edge. The partnership is trying to design a new type of Flexible Content Delivery Networks which will allow service providers to operate themselves and realize new revenue streams.

In a release, Rajan Raghavan (News - Alert), CEO and co-founder of Ankeena Networks, said until now service providers and network operators have been forced to take costly measures to address the quality and scalability challenges created by the surge in new media traffic. Ankeena and Juniper are developing solutions to address this challenge that will not only enhance quality but also reduce costs. These solutions will further accelerate the convergence of traditional entertainment mediums and the Internet, ushering in a new generation of content delivery business models.

Juniper and Nokia Siemens Networks (News - Alert) recently signed a carrier Ethernet deal -- and Lightower recently deployed Juniper MX series Ethernet services routers.