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      American Idol Finalist LaKisha Jones Calls Via VontooAmerican Idol finalist, Gospel and R&B singer LaKisha Jones has been calling trendy singles in the Houston area to testify to the praises of Plan B Sundays at Belvedere, a weekly nightclub gathering promoted by the creative team of Steve and Lisa Rogers. Steve and Lisa have used the best of their imaginations and Vontoo voice messaging to create a revolutionary approach to creating a buzz about upcoming events.
Before appearing on American Idol, Jones had lived in Houston and had a strong following among the city’s R&B and Gospel fans. The Rogers team found this relationship ideal as their target audience is described as Houston’s elite group of “fashion-forward” African-American 20- and 30-something working professionals—cutting-edge singles who spend part of their weekends setting the pace for the rest of the city’s music-loving nightlife.
"We bring guests twice a month and that particular night Jones was going to be the host," explains Steve Rogers, in a Tuesday statement. "We had found Vontoo call broadcasting only two weeks prior and saw this appearance as an ideal opportunity to try it out."
Using patent-pending technology and VoIP  (Voice over Internet Protocol), Vontoo delivers pre-recorded voice messages in mass to any landline, mobile or Internet-based phone in the United States.In the case of Plan B Sundays, Jones recorded the invitation from a regular phone and Rogers then accessed Vontoo’s call messaging technology on the Internet. The list of numbers was easily downloaded and scheduled for mass distribution to past club members who had given permission to receive communications from a promoter. "I thought it was an extremely user-friendly process. I can't remember one part being difficult to execute," continued Rogers. "Better yet, it seemed to be very effective. I received a lot of responses from people saying it was really hot and asking how we did it." In the past, Rogers relied on blast e-mails to get the word out about events, but this approach seemed to be lacking. "People get so much e-mail and SPAM that it's hard to grab their attention and ensure they'll open a message," he said. "But when they get a call from a celebrity like Jones, they start to take notice. I think Vontoo's calling service raises the bar when we have an appearance and gives us a competitive edge." While Rogers is the first to use Vontoo's voice broadcasting to promote club appearances, he is not the first music and entertainment industry professional to leverage the technology. Among other campaigns, Vontoo has also played host to the likes of country music star Dierks Bentley and to a ticket broker for Jimmy Buffet. "In highly competitive, image-driven industries like music, entertainment and even professional sports, Vontoo's automated messaging is absolutely ideal," says company Co-founder and President Dustin Sapp, in Tuesdays’ statement. "It shouldn't be surprising when organizations see boosts in sales or increases in attendance after using Vontoo. After all, no other marketing tool out there can bring a celebrity's unique brand and voice as personally, directly, and affordably to every fan."
Rogers also appreciates the tracking reports that are automatically compiled and made available at no additional costs as soon as a call distribution is complete. These reports reveal who actually listened to the call and for how long or whether it reached a voicemail system or answering machine. While on the surface is could appear that Vontoo has found another way to leverage telemarketing practices, the reality is that people do want to know when things are going on with their favorite company, entertainer, hotspot , etc. Especially for those that opt in to notifications, Vontoo provides a unique method for doing so.What’s more, this solution provides a method for getting around e-mail blasts that are proving more and more ineffective. The chance of a customer answering the phone or listening to a message from a favorite personality is much better than weeding through hundreds of SPAM e-mails to find the legitimate message from a promoter.
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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