Research and Markets: Direct Marketing Services - Business Ratio Report Compares the Financial Performance of the Leading Players in This Industry Sector

(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:16032009 Dublin - Research and Markets(http://www.researchandmarkets.com/research/3c14c2/direct_marketi ng_s) has announced the addition of the "Direct Marketing Services - Business Ratio Report" report to their offering.

This Business Ratio Report compares the financial performance of the leading players in this Industry sector, offering a quick and cost-effective competitor analysis tool for senior management.

Ratios are an invaluable tool for comparing the performance of companies on a like-for-like basis. Using ratios, the relative profitability, growth or debt levels, for example, of differently sized companies can be directly measured or compared with ease. Your Business Ratio Report focuses on the performance of key players in the industry it examines. Having closely analysed the sector, our editors and analysts have compiled the largest companies, so you don't have to. A Business Ratio report is, in effect, a complete financial reference for the sector.

What can the report be used for? A business ratio report can be used to assess trading and financial information on: The Company: Size Structure Performance The Industry: Structure Major companies Performance What you can look for when reading your Business Ratio Report: - Trends The results given in a Business Ratio report generally cover at least the previous three full accounting years, therefore any fluctuations in any area can be easily pinpointed - Benchmarks The average results for each ratio together with the industry profile of the average company in the sector can both be used as benchmarks to compare individual company performance.

- Size All the major companies in the sector are ranked on the basis of sales, profits, total assets and employee numbers (PERFORMANCE LEAGUE TABLES - Section 4). The largest and smallest of the key players can be easily identified, while the relative size of any company can be assessed.

- Growth The average annual growth of each company's sales, profits, total assets and number of employees over the three-year period being analysed is calculated and ranked (Performance League Tables - Section 4). This key information highlights strong and weak performers, which companies are expanding or losing market share, increasing or decreasing asset investment, or taking on or shedding employees. The industry results are also given for comparison purposes.

This information is perfect for all kinds of planning and decision-making including: - Competitor Analysis The depth of financial analysis provided on each company in each report offers you a comprehensive insight into the performance of individual businesses over recent years. The performance ratios let you easily identify the financial strengths and weaknesses of competitors in terms of profitability, liquidity, gearing, efficiency and employee performance - Simple Benchmarking A Business Ratio Report is ideal for benchmarking your own company's performance. You can choose to benchmark your company against a major competitor, or assess the overall industry average performance. And you can focus on the criteria that are important to your business, such as profitability, employee performance or sales growth. Setting realistic performance targets becomes easier for you; with Business Ratio Reports, you will know that they are based on solid facts about your industry.

- Tracking Performance Trends With at least three years of financial data for each company and the entire industry you can identify performance trends instantly.

- Identifying Acquisition Targets Business Ratio Reports make it simple for you to identify potential acquisitions. You can easily find companies fitting your criteria using the Performance League Tables.

A Business Ratio Report takes the hard work out of financial performance analysis. You are left free to focus on using the vital information it imparts to drive your business forward.

Executive Summary: This summary brings you a sample of key details from this invaluable report. The report itself includes many further analyses of the performance of individual companies and the industry as a whole.

The report provides in-depth financial analysis on these companies in these 4 clear sections: -Performance League Tables -Individual Company Profiles -Industry Overview -Industry Averages This Business Ratio Report focuses on the leading 139 companies active as Direct Marketing Services.

The Report analyses company and industry performance over the three years up to 7th April 2008. During this period, the average Report company experienced a 16.7 percent increase in turnover, with sales rising from GBP15.9 million in 2005/06 to GBP18.6 million in the third year of analysis. A similarly positive trend was witnessed in pre-tax profit, which gained 16.5 percent from GBP1.6 million in the initial year of review to reach GBP1.8 million in 2007/08.

Key Topics Covered: - Industry Overview A clear, concise commentary gives you an overview of the industry's financial performance. Graphs and tables make it easy for you to spot performance trends.

- Company Profiles This part of the report provides information on all the companies included in the analysis. To make comparison between companies easier, the information is presented in a standard format for each: Contact Information: Trading address Telephone & Fax numbers Company secretary & directors names Company Structure: What the company does Who owns the company Which are the major subsidiaries Accounting/Financial Data: Profit & Loss accounts for the previous 3 or 4 years Balance sheet for the previous 3 or 4 years Performance Analysis: Financial ratios grouped according to profitability, efficiency, debt, employee performance and growth.

League Table Positions: How the company performs relative to all the others in the sector - Performance League Tables This section ranks companies on a full range of financial ratios. All the tables are listed in order of 'best' to 'worst' results to help you gauge which are the strongest companies on any criteria. In addition, each table brings you the ratio result for the sector as a whole, so you have a benchmark 'average' for comparison purposes.

- Industry Profile The Industry Profile lists basic Profit & Loss and Balance Sheet data for the 'average' company in the sector. This can then be used as a benchmark for comparison with individual company profiles in the report.

Companies Mentioned: LIST OWNERS -Acxiom Ltd -A.P. Information Services Ltd -Brann Ltd -CACI Ltd -Conduit Business Information Ltd -DM PLC -Dun & Bradstreet Ltd -Equifax PLC -Eurodirect Database Marketing Ltd -Experian Ltd -Experian International Ltd -Go Direct Marketing Ltd -Hamilton House Mailings PLC -Intelenet (UK) Ltd -Marketingfile Group PLC -Maximiles UK Ltd -Motivation Marketing Ltd -MRM Worldwide (UK) Ltd -Postal Preference Service Ltd -Prospect Swetenhams Ltd -QAS Ltd -St Frances Marketing Ltd -Thomson Directories Ltd -Valldata Services Ltd AGENCIES & BROKERS -AIS Group Ltd -ARC Integrated Marketing Ltd -Arvato Loyalty Services Ltd -Baber Smith PLC -BD Network Ltd -BI Worldwide Ltd -Box Marketing Ltd -Business Intelligence Direct Ltd -Carlson Marketing Grp (U.K.) Ltd -CDM Europe Ltd -Clark Mckay & Walpole Ltd -Craik Jones Watson Mitchell Voelkel Ltd -Creston PLC -Digital & Direct Communicatns Ltd -Digital Marketing Group PLC -Direct Marketing Strategies Ltd -DMM Ltd -EDM Media Ltd -EHS Brann Ltd -Elvis Communications Ltd -Golley Slater Group Ltd -Hamsard 2822 Ltd -Haygarth Holdings Ltd -Holmes & Marchant Internationl Ltd -The Immediate Sales Co. Ltd -Intrctve Prspct Trgtng Hldngs PLC -The JDA Group Ltd -Joshuag2 Ltd -LBM Direct Marketing Ltd -Lida Ltd -Lifestyles Direct Ltd -Mailcom PLC -Media Planning Ltd -Miles Calcraft Briginshaw Duffy Ltd -Millennium Admp Ltd -MM Teleperformance Ltd -Navigator Responsive Advrtsng Ltd -Partners Andrews Aldridge Ltd -PDV Ltd -Poulter Group Ltd -Presky Maves Group Ltd -Publicis Dialog Ltd -Rapier Ltd -Response One Ltd -The Response Team Ltd -Rivet Markcom Ltd -RMG:Connect Ltd -Rosewood Advertising Ltd -Start Creative Ltd -Tangible Financial Ltd -Tangible:Leith Ltd -Tangible Response Ltd -Tequila London Ltd -Thane Direct UK Ltd -Timscris Reader Offers Ltd -TMN Group PLC -Toast Marketing Ltd -Tullo Marshall Warren Ltd -Watson, Phillips & Norman Ltd -Whitewater Creative Services Ltd SERVICES -Abbey Direct Print Ltd -Adare Data Services Ltd -Adare Lexicon Ltd -Air Business Ltd -Alterian PLC -Brown Knight & Truscott Ltd -BSS Scotland Ltd -CCA International (UK) Ltd -Cello Group PLC -CEPS PLC -Chemistry Communicatns Grp PLC -CMM Group Ltd -Communisis PLC -Creative Print Group Ltd -The Database Group Ltd -Direct Excellence Ltd -D M Print Ltd -DMS Bath Group Ltd -DPS Direct Mail Ltd -DSM UK Ltd -Dunnhumby Ltd -FN Services Ltd -F T Holdings Ltd -G2 Data Dynamics Ltd -Hobs For Direct Marketing Ltd -Holsted Marketing International Ltd -Howitt Ltd -HSM Ltd -Inkfish Financial Services Ltd -JEM Educatn Mrktng Srvcs Ltd -John Blackburn Group Ltd -K2 Group Ltd -Macdonald Mailing Ltd -Mail Solutions Ltd -Mailtrack Ltd -MBA Group Ltd -Orchestra Group Ltd -Philip Myers Press (Holdings) Ltd -Proximity London Ltd -RAPP Ltd -Response Analysis & Mailing Ltd -Response Handling Ltd -RHL Contact Centre Services Ltd -W.A. Smith (Leeds) Ltd -Stephens Francis Whitson Ltd -St Ives Direct Leeds Ltd -Sunline Direct Mail Ltd -Talisman Marketing Solutions Ltd -Tangent Communications Plc -TNT Post (Doordrop Media) Ltd -Trinity Street Direct Ltd -Warnes Mail Marketing Ltd -Williams LEA UK Ltd -Wyndeham Print Direct Ltd -York Mailing Ltd For more information visit http://www.researchandmarkets.com/research/3c14c2/direct_marketing_s CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: press@researchandmarkets.com ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties.

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